SEO
SEO
Last updated: September 2026
Search is how a family on orders finds a BAH number, an SCRA fact, or a verified agent. We optimize for that job, not for ranking junk articles.
What we publish for crawlers
Each indexable page has a unique title, meta description, and canonical URL. The XML sitemap lists tools, base guides, state benefits, agent profiles, and this standards set. Production deploys ping IndexNow so Bing and Copilot see URL changes without waiting on a recrawl.
Structured data
Organization and WebSite schema ship on every page. Tools that are actually applications (BAH, PCS planner) expose WebApplication or HowTo where the visible UI matches. FAQ answers on /faq are also FAQPage JSON-LD. We do not attach FAQ schema to pages that do not show those questions.
What we will not do
No doorway pages, no spun base-name articles, no hiding the fact that rates change. Prefer the live calculator over a memorized dollar amount. Cite official sources (VA.gov, DFAS, the installation) before you make a decision.